Marketing Management, 14th Edition by Philip Kotler, Kevin Keller

Book Title: Marketing Management
Authors: Philip Kotler , Kevin Keller
14th Edition

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

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Principles of Marketing, 14th Edition by Philip Kotler, Gary Armstrong

Book Title: Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition

Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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Principles of Marketing, 15 Edition(Global Edition) by Philip Kotler, Gary Armstrong

Book Title: Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
15 Edition(Global Edition)

Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

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Principles of Internet Marketing: New Tools and Methods for Web Developers by Jason I. Miletsky

Book Title: Principles of Internet Marketing: New Tools and Methods for Web Developers
Author: Jason I. Miletsky

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

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Statistics for Business and Economics, 8th Edition by Paul Newbold, William Carlson, Betty Thorne

Book Title: Statistics for Business and Economics
Authors: Paul Newbold, William Carlson, Betty Thorne
8th Edition

A classic text for accuracy and statistical precision.
Statistics for Business and Economics enables students to conduct serious analysis of applied problems rather than running simple “canned” applications. This text is also at a mathematically higher level than most business statistics texts and provides students with the knowledge they need to become stronger analysts for future managerial positions.
The eighth edition of this book has been revised and updated to provide students with improved problem contexts for learning how statistical methods can improve their analysis and understanding of business and economics.

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Essentials of Statistics for Business and Economics, 7th Edition by David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran

Book Title: Essentials of Statistics for Business and Economics
Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran
7th Edition

ESSENTIALS OF STATISTICS FOR BUSINESS AND ECONOMICS, 7th Edition gives you a solid foundation in statistical methodologies with the author's signature problem-scenario approach and clear writing style. Streamlined to focus on core topics, this edition includes new case problems, methods, applications, and self-test exercises to help you master key formulas and apply statistical methods to inform your business decision-making from a quantitative perspective.

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Intermediate Accounting, 7th Edition by J. David Spiceland, James F. Sepe, Mark W. Nelson

Book Title: Intermediate Accounting
Authors: J. David Spiceland, James F. Sepe, Mark W. Nelson
7th Edition 

Financial accounting is undergoing a period of unprecedented change. The FASB and IASB have been working together to issue converged accounting standards that will dramatically change key reporting areas, and more generally have sought to converge accounting standards over time. In late 2011, the SEC will announce its decision on whether large public companies in the U.S. will be able to choose whether to report under U.S. GAAP or IFRS or if all companies are anticipated to be reporting under IFRS in the near future. So, while there currently is considerable overlap between U.S. GAAP and IFRS, and that overlap is increasing as convergence continues, important differences remain.

To help instructors deal with the challenging environment, the Spiceland team is committed to providing current, comprehensive and clear coverage of intermediate accounting. The 7th edition reflects this commitment with the following innovations.

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Managerial Accounting, 14th Edition by Ray Garrison, Eric Noreen, Peter Brewer

Book Title: Managerial Accounting
Authors: Ray Garrison, Eric Noreen, Peter Brewer
14th Edition

As the long-time #1 best-seller, Garrison has helped guide close to 3 million students through managerial accounting since it was first published. It identifies the three functions managers must perform within their organisations-plan operations, control activities, and make decisions-and explains what accounting information is necessary for these functions, how to collect it, and how to interpret it. Garrison's Managerial Accounting is known for its relevance, accuracy, and clarity. It is also unique in that the authors write the most important supplements that accompany the book: solutions manual, test bank, instructor's manual, and study guide - making them both of high quality and extremely consistent with the textbook.

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Principles of Cost Accounting, 15th Edition by Edward J. Vanderbeck

Book Title: Principles of Cost Accounting
Author: Edward J. Vanderbeck
15th Edition

Keep cost accounting readable and relevant for your students as Vanderbeck's PRINCIPLES OF COST ACCOUNTING, Fifteenth Edition, introduces the essentials of cost accounting in a well-organized, practical, and concise new edition. Within the book's unique ten-chapter format, students gain a thorough understanding of cost concepts, cost behavior, and cost accounting techniques as they apply to manufacturing and service businesses. Unlike other texts, PRINCIPLES OF COST ACCOUNTING, Fifteenth Edition, ensures that students master the fundamentals before progressing to more complex topics. Students begin with job order costing, and then advance to process costing before delving into specialized topics, such as budgeting, standard costing and variance analysis, costing for service businesses, and cost analysis for management decisions. PRINCIPLES OF COST ACCOUNTING, Fifteenth Edition, meets the unique learning needs of today's student by introducing concepts in small, manageable sections that are immediately reinforced with proven questions, demonstration problems, exercises, and self-study quizzes. Students develop the competitive edge needed for success in today's job market as they learn how to determine the costs of products and services accurately and set effective selling prices. Students discover how to bid on products and analyze the relative profitability of various products and services. The book's easily accessible presentation focuses on techniques to measure the performance of managers within an organization, design an accounting system to fit the production and distribution system of an organization, and use the accounting system as a tool to motivate managers toward an organization's goals. Count on PRINCIPLES OF COST ACCOUNTING, Fifteenth Edition, for the most logical, relevant, and real approach to your cost accounting course.

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Corporate Finance: Theory and Practice, 4th Edition by Pierre Vernimmen, Pascal Quiry, Maurizio Dallocchio, Yann Le Fur, Antonio Salvi

Book Title: Corporate Finance: Theory and Practice
Authors: Pierre Vernimmen, Pascal Quiry, Maurizio Dallocchio, Yann Le Fur, Antonio Salvi
4th Edition

Corporate Finance continues its legacy as one of the most popular financial textbooks, with well-established content from a diverse and highly respected author team. Unique in its features, this valuable text blends theory and practice with a direct, succinct style and commonsense presentation. Emphasizing how key concepts relate to real-world situations is what makes Corporate Finance a valuable reference with real relevance to the professional and student alike. Readers will gain insight into the methods and tools that shape the industry, allowing them to:

• Analyze investments with regard to hurdle rates, cash flows, side costs, and more
• Delve into the financing process and learn the tools and techniques of valuation
• Understand cash dividends and buybacks, spinoffs, and divestitures
• Explore the link between valuation and corporate finance

As the global economy begins to recover, access to the most current information and statistics will be required. To remain relevant in the evolving financial environment, practitioners will need a deep understanding of the mechanisms at work. Corporate Finance provides the expert guidance and detailed explanations for those requiring a strong foundational knowledge, as well as more advanced corporate finance professionals.

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Foundations of Microeconomics, 6th Edition by Robin Bade, Michael Parkin

Book Title: Foundations of Microeconomics
Authors: Robin Bade, Michael Parkin
6th Edition

A practice-oriented learning system that breaks the traditional textbook mold.

To help readers focus on the most important concepts–and effectively practice application of those concepts–Foundations of Microeconomics is structured around a Checklist/Checkpoint system. The result is a patient, confidence-building textbook that prepares readers to use economics in their everyday life, regardless of what their future career will be.

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Advanced Macroeconomics, 4th Edition by David Romer

Book Title: Advanced Macroeconomics
Author: David Romer
4th Edition

David Romer’s Advanced Macroeconomics, 4e, continues its tradition as the standard text and the starting point for graduate macroeconomic courses and helps lay the groundwork for students to begin doing research in macroeconomics and monetary economics. Formal models are used to present and analyze key ideas and issues. The theoretical analysis is supplemented by examples of relevant empirical work, illustrating the ways that theories can be applied and tested. This well-respected and well-known text is unique in the marketplace.

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Intermediate Accounting, 15th Edition by Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield

Book Title: Intermediate Accounting
Authors: Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield
15th Edition

Kieso, Weygandt and Warfield’s Intermediate Accounting continues to set the standard for intermediate accounting students and professionals in the field. The Fifteenth edition builds on this legacy through new innovative student focused pedagogy in the book itself and with online support.

Kieso maintains the qualities for which the text is globally recognized, including its reputation for accuracy, comprehensiveness, accessibility, and quality problem material that best prepares students for success on the CPA exam. The Fifteenth edition offers the most up to date coverage of IFRS and US GAAP in a presentational format suited to the complex challenges of teaching intermediate in these changing times.

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Financial & Managerial Accounting, 3rd Edition by Charles T. Horngren, Walter T. Harrison Jr., M. Suzanne Oliver

Book Title: Financial & Managerial Accounting
Authors: Charles T. Horngren, Walter T. Harrison Jr., M. Suzanne Oliver
3rd Edition

With its tried-and-true framework and respected author team, Horngren/Harrison/Oliver’s Financial & Managerial Accounting is the trusted choice for instructors and students of Principles of Accounting.

Accounting and the Business Environment; Recording Business Transactions; The Adjusting Process; Completing the Accounting Cycle; Merchandising Operations; Merchandise Inventory; Internal Control and Cash; Receivables; Plant Assets and Intangibles; Current Liabilities and Payroll; Long-Term Liabilities, Bonds Payable, and Classification of Liabilities on the Balance Sheet; Corporations, Paid-In Capital, and the Balance Sheet; Corporations: Effects on Retained Earnings and the Income Statement Statement of Cash Flows; Financial Statement Analysis; Introduction to Management Accounting; Job Order and Process Costing; Activity-Based Costing and Other Cost-Management Tools; Cost-Volume-Profit Analysis; Short-Term Business Decisions; Capital Investment Decisions and the Time Value of Money; The Master Budget and Responsibility Accounting; Flexible Budgets and Standard Costs; Performance Evaluation and the Balanced Scorecard.

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Effective Project Management: Traditional, Agile, Extreme, 7th Edition by Robert K. Wysocki

Book Title: Effective Project Management: Traditional, Agile, Extreme
Authors: Robert K. Wysocki
7th Edition

With enriched case studies, accompanying exercises and solutions on the companion website, and PowerPoint slides for all figures and tables, the book is ideal for instructors and students as well as active project managers.

• Serves as a comprehensive guide to project management for both educators and project management professionals
• Completely updated to cover the new PMBOK 5
• Examines traditional, agile, and extreme project management techniques; the Enterprise Project Management Model; and Kanban and Scrumban methodologies
• Includes a companion website with exercises and solutions and well as PowerPoint slides for all the figures and tables used
• Written by well-known project management expert Robert Wysocki

Effective Project Management, Seventh Edition remains the comprehensive resource for project management practitioners, instructors, and students.

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A Guide to the Project Management Body of Knowledge, 5th Edition by Project Management Institute(PMI)

Book Title: A Guide to the Project Management Body of Knowledge
Corporate Author: Project Management Institute(PMI)
5th Edition 

A Guide to the Project Management Body of Knowledge (PMBOK® Guide) —Fifth Edition reflects the collaboration and knowledge of working project managers and provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard gives project managers the essential tools to practice project management and deliver organizational results.

• A 10th Knowledge Area has been added; Project Stakeholder Management expands upon the importance of appropriately engaging project stakeholders in key decisions and activities.

• Project data information and information flow have been redefined to bring greater consistency and be more aligned with the Data, Information, Knowledge and Wisdom (DIKW) model used in the field of Knowledge Management.

• Four new planning processes have been added: Plan Scope Management, Plan Schedule Management, Plan Cost Management and Plan Stakeholder Management: These were created to reinforce the concept that each of the subsidiary plans are integrated through the overall project management plan.

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Macroeconomics, 6th Edition by Olivier Blanchard, David W. Johnson

Book Title: Macroeconomics
Authors: Olivier Blanchard, David W. Johnson
6th Edition 

For intermediate economics courses.

Blanchard presents a unified and global view of macroeconomics, enabling students to see the connections between the short-run, medium-run, and long-run.

From the major economic crisis to the budget deficits of the United States, the detailed boxes in this text have been updated to convey the life of macroeconomics today and reinforce the lessons from the models, making them more concrete and easier to grasp.

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Microeconomics, 11th Edition by Michael Parkin

Book Title: Microeconomics 
Author: Michael Parkin 
11th Edition

Thoroughly updated, stripped of technical detail where possible, extensively illustrated with well-chosen photographs, enlivened with new applications features that focus on issues at play in today’s world, responsive to the suggestions of reviewers and users, and seamlessly integrated with MyEconLab: These are the hallmarks of this eleventh edition of Microeconomics.

Parkin brings critical issues to the forefront. Each chapter begins with one of today’s key issues, and additional issues appear throughout the chapter to show the real-world applications of the theory being discussed. When the chapter concludes, students “read between the lines” to think critically about a news article relating to the issue, demonstrating how thinking like an economist can bring a clearer perspective to and deeper understanding of today’s events. Students will begin to think about issues the way real economists do and learn how to explore difficult policy problems and make more informed decisions in their own economic lives.

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Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Book title: Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
2003 Edition

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

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Project Management Accounting: Budgeting, Tracking, and Reporting Costs and Profitability, 2nd Edition by Kevin R. Callahan, Gary S. Stetz, Lynne M. Brooks

Book Title: Project Management Accounting: Budgeting, Tracking, and Reporting Costs and Profitability
Authors: Kevin R. Callahan, Gary S. Stetz, Lynne M. Brooks
2nd Edition

Project Management accounting involves much more than just understanding how project income and expense impact the general ledger. To truly succeed in today's competitive business environment, project managers must also understand how to budget resources, determine ROI, and track costs and expenses for projects as well as become adept at strategy and executive decision making and portfolio management. With its focus on accounting, Project Management Accounting: Budgeting, Tracking, and Reporting Costs and Profitability, Second Edition is designed to enhance the business skills of project managers at all levels of experience.

This Second Edition of Project Management Accounting includes current case studies and sample checklists to help professionals hit the ground running by immediately applying concepts to their own business scenarios. Here, CFOs, controllers, project managers, and accounting managers will discover how to:

• Understand risk assessment from an accounting and auditing perspective
• Maximize project outcomes by leveraging accounting and financing tools and principles
• Improve each project's profitability by understanding its costs and benefits
• Analyze their business's financial information to choose the right project, every time
• Apply proper accounting principles to a project
• Develop a project budget based on a company's financial performance and needs

Project Management Accounting provides the knowledge and skills to become proficient in Project Management and maximize the profitability and ROI of any project.

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Investments, 10th Edition by Zvi Bodie, Alex Kane, Alan J. Marcus

Book Title: Investments
Authors: Zvi Bodie, Alex Kane, Alan J. Marcus
10th Edition

The integrated solutions for Bodie, Kane, and Marcus' Investments set the standard for graduate/MBA investments textbooks. The unifying theme is that security markets are nearly efficient, meaning that most securities are priced appropriately given their risk and return attributes. The content places greater emphasis on asset allocation and offers a much broader and deeper treatment of futures, options, and other derivative security markets than most investment texts. McGraw-Hill's adaptive learning component, LearnSmart, provides assignable modules that help students master chapter core concepts and come to class more prepared. Bodie Investments' blend of practical and theoretical coverage combines with a complete digital solution to help your students achieve higher outcomes in the course.

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The Monk and The Riddle: The Art of Creating a Life While Making a Living by Randy Komisar

Book Title: The Monk and The Riddle: The Art of Creating a Life While Making a Living
Author: Randy Komisar

Chosen as one of the Top 100 Business books of all time by Jack Covert and Todd Sattersten of 800-CEO-Read, The Monk and the Riddle explores the heart and soul entrepreneurship. Prospective entrepreneurs may think they know everything there is to know about starting a business in Silicon Valley. They can draw up business plans, have meetings with venture capitalists, maybe even get funded and actually launch a start-up. However, in The Monk and the Riddle, Silicon Valley sage Randy Komisar reasons that's only half the equation for success. And it may not be the important half. Komisar has worked with a number of companies--Apple, LucasArts Entertainment (the gaming division of George Lucas's empire), and WebTV among them--and has come to a rather startling conclusion: if you can't see yourself doing this business for the rest of your life, don't start it. In other words, he wants to see passion and purpose in business, not just spreadsheets and a by-the-numbers business model.

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Management Information Systems, 6th Edition by Effy Oz

Book Title: Management Information Systems

Author: Effy Oz

6th Edition

With a clear emphasis on the business and management elements of information technology, Management Information Systems, Sixth Edition continues to be the ideal resource for upper-level business students and MBA students. Updated to include the latest information technologies, practices, and trends, this book uses more real-world examples and case studies than ever before, providing skills and knowledge that are easily transferable to the business world. From overviews of the information age to online business and business intelligence, readers will gain a sound balance of the technical and business elements of information technology.

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